The Affordable B2B Data Platform Built for Modern SDR Teams

Most teams already have some combination of a CRM, a data provider, and an outbound tool. It is typically paired with prospecting, enrichment, and prioritization tools that determine which leads should be contacted before LinkedIn outreach begins. HubSpot is a CRM platform that combines lead management, marketing automation, and sales engagement, with AI increasingly embedded across the product. It is commonly used as a lightweight alternative to larger data providers, particularly for teams prioritizing speed and volume. It works best when teams already have a clear outbound motion and want to customize how leads are enriched and prioritized before outreach happens elsewhere.

Studies by leading industry analyst firms show that an average B2B prospect is 67% of the way into their purchasing journey before engaging with a salesperson. For example, with a G2/Hubspot integration, you can see when leads are engrossed in your G2 profile (first-party), and what other products or categories they are browsing (third-party). It can be used in a number of ways to personalize outreach and get on your prospect’s radar.

Are you fed up with disinterested leads?

A prospect will share a valuable piece of content from your company on social media, including sources you can’t easily track, such as Facebook Messenger. You can use this information to share more of their favourite content or attempt a sales conversion. Intent Data is the essential ingredient to reaching your best leads first.

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• Think of it as social listening with a sales-focused output layer.
• ZoomInfo uses platform-based access rather than per-credit constraints, supporting continuous prospecting.
• Companies that use intent data can leverage these insights to bridge the remaining 33% and close the deal.
• Apollo Buying Intent is seamlessly built into Apollo Search and Chrome Extension so that you can save time and prospect faster.
• The most obvious use of intent data is finding prospective customers earlier in their buying journey.

You can get real-time alerts about your prospects’ job changes and reach out to prospects when they’re most receptive. Buyer intent data can help account managers spot these behaviors early and ensure proactive outreach, which can make all the difference for your customers. Relying on this data will enable sales reps to recognize the hottest leads with the highest chance of conversion and focus on them first. Intent refers to the signals, actions, and behaviors exhibited by potential customers that indicate their inclination or readiness to engage with a product, service, or brand.

Account-based marketing and ABM target lists

You need to act on buyer intent data (the people currently looking for your https://www.e-lib.info/the-best-advice-about-ive-ever-written-7/ solution) by showing them appropriate messaging. To truly understand how to maximize the use of intent data, we called upon an expert. Sumner Vanderhoof, CEO at Propensity, an ABM platform for small B2B growth teams looking to set up intent-based ABM campaigns.

Look for verified person-level and company-level data

Traditional website visitor identification platforms like UpLead, Lusha, and Cognism typically offer company-level insights, leaving sales teams guessing about the decision-makers driving engagement. Enter RB2B, the only tool that delivers comprehensive, person-level insights into your website visitors, empowering your team to execute targeted, effective outreach strategies. At Predictiv, we’re all about empowering your marketing and sales teams to run more efficiently and confidently. We offer a proprietary intent data platform that enables businesses like yours to find and convert in-market buyers using intent-powered intelligence and demand programs. Our approach to intent data revolves around a unified intent model that blends first and third-party demand intelligence so you can better understand your buyers and accelerate revenue growth.

Without this level of clarity, your outreach risks missing the mark, leading to wasted time and missed opportunities. https://www.votepr.org/VoterRegistrationForm/things-to-do-forms It offers a comprehensive suite of tools for targeting, engagement, and measurement, allowing marketing and sales teams to coordinate their efforts and drive higher conversion rates with intent-driven campaigns. Demandbase is an account-based marketing (ABM) platform that leverages intent data to easily identify high-value leads — accounts actively researching solutions in your space.

Personalize outreach

Every interaction provides clues about their needs and intent, but the value lies in organizing this data effectively to guide your next steps. A balance of both data types can provide a unified view of the customer journey, enabling a more informed sales and marketing strategy that helps you increase efficiency and efficacy. The tool provides insights into a company’s connections to your network, allowing for potentially warmer introductions.

Agentforce 360 Platform

They’ve recently joined forces with HG Insights, the revenue growth intelligence platform. Demandbase is a buyer intent data provider for reaching prospects close to making a purchase. It reveals who’s showing interest in your software and others like it. As mentioned earlier, Cognism and Bombora partnered to provide the best contact and intent data for targeted prospecting. This  B2B intent data provider partnership has pleased many of Cognism’s users. Cognism’s intent data also contains an array of buying signals, including job changes, funding alerts, M&A notifications, and more.

What ZoomInfo does well

ZoomInfo provides sales and marketing teams with the tools to identify and engage high-value prospects based on detailed company and contact-level insights. With the evolution of more powerful machine-learning models and AI algorithms, B2B buyer intent data providers are going to become ubiquitous and integrate directly with ABM and other marketing tools. Signal-based selling is a sales approach that prioritizes outreach based on observable intent, behavioral, and contextual signals rather than static lists or one-time enrichment. Track website visitors and identify accounts researching solutions like yours. Surface companies with high intent scores based on content consumption, technology signals, and behavioral patterns.

They may have verbal approval from finance, a preferred vendor, and a target go-live date. The remaining friction is contract terms, security review, or internal champion alignment. The buyer is now trying to figure out which one actually fits their stack, budget, team, and workflow. This is the stage where deals are won or lost on specifics, not on positioning. Other key indicators are also available, such as funding alerts, job changes, and M&As. Maybe your previous champion has moved to a target account, signalling an increased likelihood of the deal closing.

• Specifically, they need Buyer Intent data provided by LinkedIn Sales Navigator.
• Foundry’s proprietary intent data database can predict which accounts are actively in-market.
• Want your business to make more money working smarter rather than harder?
• See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.
• The future of B2B intent data is a transition toward data-driven business decisions and marketing models that leverage algorithms to find patterns in buying behavior.

Our clients’ call-to-connect ratios jump from 20% with only internal data banks to more than 100% with SalesIntel-powered accurate B2B Intent Data. You never want to bombard them with predetermined content sequences— rather, let their behavior guide your nurturing strategy. Sign up for a free forever plan to gain immediate access to one intent topic (and more if you choose to upgrade). Even if the information you get doesn’t immediately translate to a sale, you can still capitalize on the opportunity and engage with a prospect while they’re open to having an interaction. Without this alignment, even the most advanced tools struggle to deliver impact.